Musk Al Mahal is a revolutionary perfumery brand combining
the trending demands of consumer to the ancient art of perfumery. Our signature
products include concentrated perfumes that are at the core of our revolution
then comes our range of classic attars to the simpler benchmarked perfumes.
The Perfumery experience has always been incomplete with its
correct application. We have always promoted the true way of wearing a perfume
but have adapted to changing taste in Fragrances, as we have the adored western
to the classic Arabic fragrances in our concentrated perfume collection. This
is the revolution we speak proudly of.
To put it into perspective, we are giving our customers the
best of both worlds and bringing them back to the authentic and true way of
perfumery.
Concentrated perfume is the where the fragrance originates from, it is the final liquid after mixing all the scent notes together, the true final form. In essence this is the perfume and should be worn as is. Whereas common spray perfumes add ethanol or other alcohols to increase quantity and make it easier to spray. We believe this puts of the charm of perfumes.
Attars though authentic fragrances are usually the raw extraction of one particular scent notes, that is why some of them are vey strong. Concentrated oils are the product of mixing multiple scent notes to get our desired fragrance, this is the phase where spray perfumes add ethanol to help convert it into a sprayable perfume, a step we think hinders with the true perfume experience.
While we offer spray-based benchmark perfumes for customers, we have been strong advocate of wearing perfumes the authentic way. They should be applied on not sprayed on. Therefore, for a true perfume experience we will always recommend customers to go for concentrated perfumes. But ultimately it is your own choice.